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How smaller agencies can compete in the market place

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    How smaller agencies can compete in the market place


    How can smaller agencies effectively contend amidst the dominance of prominent national and multinational players in the recruitment landscape? In 2012, the count of active recruitment businesses in the UK stood at 12,500. Fast-forwarding to the present day, this number has surged to more than 29,000. This period is undoubtedly thrilling for an industry witnessing a surge in start-ups, outpacing the emergence of many other economic sectors.

    Prioritise Your Unique Value Proposition, Not Competitors

    As new smaller agencies embark on their journey, the inclination to closely monitor competitors often leads them to mimic others, inadvertently sidelining their distinctiveness. You initiated your agency venture because of your conviction in your capabilities and the demand for your specialised services. Focus on refining your value proposition, allowing competitors to grapple with broader concerns.

    Solidify Financial Foundations

    Ambition and expansion share a symbiotic relationship. As your billing accomplishments soar from your previous role, an uptick in billings, clients, and consultants is imminent. Financial vigilance is paramount to ensure the desired pace of growth. Will steady cash flow guarantee punctual worker payments? Diverse finance options await, so select the recruitment finance solution aligned with your evolving requirements and flexible enough to accommodate growth.

    Elevate Your Visibility

    Autonomy beckons; hence, heightened visibility and vigorous outreach to potential clients and candidates are indispensable. Harness the power of social media, share pertinent industry narratives, and even pen your perspectives in blog posts or news pieces. Connect these narratives to employers’ recruitment challenges, fostering your identity as a thought leader and premier recruiter.

    Substantiate Excellence through Action

    If your prowess is as impressive as claimed, substantiate it by showcasing past achievements on your website. Leverage case studies and testimonials from satisfied clients. This approach reinforces your credibility and lets prior successes advocate for your expertise.

    Direct Attention to Core Competencies

    Recruiters often devote much of their workweek to administrative chores like timesheet processing and invoicing. While essential, these tasks divert attention from billable activities, impeding growth. Our 100% recruitment finance solution encompasses back office services, encompassing credit control, debt protection, and punctual worker compensation – liberating you from administrative burdens and restoring your most valuable resource: time.

    Master Technology Integration

    Advancing your business requires optimal technology support. The recruitment sector boasts various technology providers, though they can be intricate and costly. GEMS is our solution that merges front and back office processes into an intuitive system. It’s even customisable with your brand, encapsulating a comprehensive recruitment solution.

    In conclusion, the proliferation of smaller agencies amidst the industry’s evolution calls for strategic differentiation and proficiency. Embracing your uniqueness, ensuring financial stability, enhancing visibility, substantiating excellence, refocusing on core competencies, and embracing technology integration are key steps that collectively pave the path to enduring success.

    Editors note: This post was originally published on 6th March 2019 and has been completely revamped and updated for accuracy and comprehensiveness. 

    Ready for growth

    If you are looking for a flexible recruitment solution that allows you to focus on what you do best, contact the Simplicity team today.